How to choose a brand name for your cosmetic products

by Lilibeth
cosmetic products

You identify or recognize most items in the market because they are labeled or given a specific name. They are associated with a brand that helps differentiate them from the rest of the products. Similarly, you can have your brand name to make people aware of your existence and, in turn, expand your business. The good thing is there are agencies like MELAO which help all businesses, large or small, develop their private labels other than marketing other major brands’ products. This article delves into tips for choosing a brand name for your cosmetic products.

Tips for choosing a name for your brand

Selecting the right name is not easy. It may come off as an easy task, but it’s quite challenging. A lot of thinking and deliberation must be done to get what fits you and effectively bring your business into the limelight. An ideal name is memorable and easily sticks into the consumer’s mind. Three tips for doing this are;

1. Think of your brand

The name is like the cherry on top of what your brand is already. It finishes the package, but again, it must come in a way that complements it. Before choosing a name, think of the effect your brand will have on your customers. As they say, the first look is always important. Likewise, what impression will the brand give when people look or come across it? Is the brand a reflection of you?

Additionally, what kind of audience are you targeting? Your audience or market is highly determined by the products you want to sell. Are they for the youths, middle-aged or everyone? The answers to these questions will help you develop a name that completely matches your brand.

2. Think of a unique and non-existing brand name

You want to stand out and be different from your competitors as a brand. You should note that every existing brand has a personalized name, whether popular or not. You may wonder why no two brands selling completely different products share a name? This is because it is illegal according to the law, and it will create great confusion among the customers. Using another business’s name is known as trademark infringement and is punishable by law. Different countries have varying rules, so ensure what you do during this process is acceptable in all ways. Do your due diligence by researching and double-checking the existing names, or go the legal way of ensuring your preferred name hasn’t been used yet.

3. Make the brand name short and captivating

It’s much easier for buyers to remember short names than long ones. One of the best marketing strategies is word of mouth, so if a customer can’t pronounce your brand name, very few people will know of you. Also, make it easier to understand and a common language to most consumers.

To sum up

Selecting a brand name takes time, but it’s worth it in the end. Some say it is easier to buy already branded products and sell. However, seeing a business thriving under a name you designed from scratch is unbeatable. A great name allows you to hit the market on the right foot. Once you’ve settled for a name, the rest is easy, especially when working with a good agency

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